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The Perfect Time for Platinum

My Dream Ring Platinum

This luxurious white metal attracts the attention of discerning customers for obvious reasons — its understated elegance, high quality and classy appearance.

Recently, at May’s New York Met Gala’s famous arrivals entrance, Jennifer Lopez (in seven Harry Winston platinum-set pieces), Reese Witherspoon, and Miranda Kerr were among the stars celebrating Rei Kawakubo who were decked out in dazzling platinum and diamond jewellery. Some may have been archive items but the look was contemporary, especially with their dramatic fashion choices for the night.

In the early 1900s Louis Cartier was the first of his Paris peers to successfully create platinum jewellery. While platinum had its heyday in the 1920s and 1930s, today’s platinum jewellery has emerged as a major trend, notably in the bridal market. Although it has traditionally been more expensive than gold, in the current economic market platinum is trading lower than fine gold. ABC Bullion is currently trading platium at $1,293.60 per ounce whereas gold is $ 1,676.20 per ounce.

Ironically, in the retail market there is an associated premium for platinum. Accordingly, jewellers can enjoy a better price margin on platinum products compared to white gold. In addition, platinum is extremely long-wearing, losing little metal to everyday wear and it does not need to be rhodium plated.

Platinum has earned the title as the ‘noblest of metals’ and has had long favour with royalty. Being 30 times rarer than gold it is not difficult to see how this metal gained its desirability.

Platinum has enjoyed a remarkable resurgence and is once again at the forefront of the jewellery business. It is an excellent choice because of its beauty and strength, as well as its suitability for certain jewellery techniques.

Platinum has other unique selling points, like the many advantages of designing and working with it. Platinum’s high density, malleability and ductility make it easily hammered or drawn into wire without breaking. When working with fine and intricate metal techniques where the movement of metal is key, like filigree, millgrain, scroll-work, forging, chasing, folding and repoussé, jewellers tend to prefer platinum. These properties make platinum ideal for use in all jewellery, especially elegant and intricate designs.

All platinum is an alloy with platinum group metal or fine copper to improve mechanical properties for jewellery production. At Pallion we offer two variations: 95% platinum, and 90% platinum.

Another plus is that it is virtually non-corrosive, and this ability to resist oxidation allows component parts to be finished prior to soldiering, which is great for complex, hard-to-reach corners of pieces of jewellery. Platinum’s colour and lustre complements diamonds’ brilliance wonderfully but platinum is also considered the most secure metal choice for holding gemstones, and is especially suited for pavé settings.

Pallion offers a range of Platinum products, both in fabricated form and as a casting alloy. The volume we produce daily is a testament to the commitment of our metallurgical teams who work with some of the leading names in the international market to manufacture the best platinum product available – even for objects cast in resin.

Given the foregoing, now seems to be the time to expand your interest in platinum, at prices relative to gold that haven’t been seen for years.